Nexus Edge was born out of a strong belief: The current advertising mindset is dying and needs to be reinvented. Time, money and talent are being wasted with least efficient processes that offer almost no guarantee of positive returns for businesses or the world. Our mission is clear: to pave the way for the emergence of real connections between people and brands, nurturing sustainable businesses and bringing tangible benefits for everyone. We’ll do it by creating our own technology to map behavioral patterns and to integrate this information with other fundamental variables, providing unique data to feed inteligence and strategic business processes. We’re empowering and inspiring business leaders so they can create innovative solutions and make better decisions that can truly have a prositive impact on people’s lives. In this transition to a new mindset, we’ll help brands find new and sustainable ways to grow by putting people in the leading role, so we can all make this planet a better place to live.